Drink Wise!

Meeting the owners of Owl’s Brew during a work trip was serendipitous. (I always wanted to use that word in a sentence.) The founders, Jennie and Maria, are two girls who call themselves The Brewers.  It’s no surprise they are college graduates with a marketing and business background. Everything about their brand is spot on. Or should I say wisely on?

Owls Brew is a tea crafted for cocktails. It is intended to be paired with a variety of sprits. Their three flavors can be mixed with vodka, tequila, rum, whiskey, gin, or champagne. It can be served on the rocks or shaken. And most importantly (besides the taste), it’s super easy. In a nutshell, it’s 2 parts Brew, 1 part Booze. Although they have tons of recipe ideas.

When the product first arrived, it was fascinated by their recipe cards. This goes back to them being smart and knowing how to brand. Shaped like large playing cards there is a photo of the drink on one side, and the recipe on the back. Like the website, all done in black with white type. The description is not doing it justice so here’s some photos of the front.

And here’s the back:

And here’s a screen shot of their website.

See how everything matches? I’m just blown away. And it’s fun and interactive to navigate. The recipe section lets you pull down a flavor and booze to mix and match. Just like Garanimals, but for grown ups.

But really, that’s not what you want to know. You want to know how it tastes? I’ll get there, I promise. First, you’re probably still wondering…. what it is?

It’s tea, water and agave. It’s all natural and handcrafted in small batches. They use whole tea leaves, fruits, spices and herbs, with no added or artificial flavors. They were over their normal vodka-cranberry cocktail and wanted a change. Well, they definitely succeed.

And they have a bunch of awards to prove it from the Sofi Best Cold Beverage to Abe’s Golden Bear Innovation Award.

To be fair, we first tried them all straight. While Pink & Black wasn’t the best smelling, it was my favorite. It tasted like honey and apricot. The Classic didn’t have much smell and had a lemony-lime flavor. The White & Vine smelled just like it tasted of pomegranate and watermelon. I loved the Coco-Lado but can’t remember the smell.

Next, we mixed up a some drinks. The general census (there were six of us taste testing) was all good but varied in flavors. While I enjoyed the Pink & Black with Bourbon, my friend was obsessed with the White & Vine with vodka and soda water. Another friend really liked the Coco-Lada with Prosecco. Robert  liked the classic with just Vodka. Typical, he thought the 2 parts brew to 1 part booze should be reversed.
      

        
These are going to be a new go-to hostess gift for us. They are super cool, tasty and fun. Gift Sets of all 3 are available for $24.99. Individual flavors are sold in 8oz for $9.99 and 32oz for $16.99. Definitely go big. You want plenty to experiment with. After all, Owls are smart. #DrinkWise

For more information, http://www.theowlsbrew.com/

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