New to Market: Craft Colombian Parce Rum

Parce Rum

Turquoise Life, the New York based boutique importer that represents brands from around the world has announced an exclusive USA importing partnership with the award-winning Parce Rum from Colombia. Turquoise Life is thrilled to welcome Parce as the first spirit in its distinguished and rapidly expanding portfolio.

“We are extremely pleased that Turquoise Life will now serve as the exclusive importer of Parce Rum to the U.S. Turquoise Life’s dedicated team has a winning combination of sales savvy and visionary drive perfectly suited for our small batch, hand bottled rums,” said Jim Powers, Chief Executive Officer of Parce Rum.

Turquoise Life will import the full Parce portfolio, which includes three handcrafted expressions of blended rum: Parce 3-Year Rum, Parce 8-Year Rum and Parce 12-Year Rum. Each expression is blended by Arthur and Brojen Fernandes Domecq, a father-and- son duo of master blenders from Bogotá, who have more than 50 years combined experience working with premium rum. The final blend of Parce Rum, which is manually bottled and hand-labeled, comes with the promise that every drop of rum is no younger than the age listed on the bottle: a true commitment to craft and quality.

“At Turquoise Life, we strive to set trends within the beverage industry by curating a boutique collection of the highest quality products from around the world. We seek out aspirational brands that consumers will demand. As the leading ultra-premium blended rum from Colombia, Parce is a natural fit for our portfolio,” said Tunch Doker, President of Turquoise Life. “We are ecstatic to grow the Parce brand across the country and to represent a spirit that is highly respected both internationally and within its country of origin.”

Parce, which credits its namesake to a Medellín street slang term that means friend, is steeped in heritage and bottles the passion and beauty of Colombia. The Parce 3-Year Rum bottle pays tribute to Colombian culture with hieroglyphics that represent popular Colombian activities and honor Colombian traditions.

Parce is also committed to giving back to Colombia and the world through their One Bottle = One Tree program. In partnership with conTREEbute, this sustainability initiative guarantees that for every bottle of Parce 8-Year Rum and Parce 12-Year Rum sold, Parce will plant a native tree in Colombia. To date, Parce has planted more than 30,000 trees.

The full Parce portfolio will be available in on and off premise venues in most markets beginning September 1, 2017.

About Turquoise Life: Turquoise Life is a boutique importer representing leading brands from around the world. Turquoise Life has exhibited immense success; attributed to its careful selection of products that make up a distinct and unique portfolio. Each brand is hand-selected and chosen for its ability to evoke a vibrant lifestyle among consumers.

About Parce Rum: Parce was founded by three brothers who, simply put, were quite taken with Colombia. Inspired by its beauty, and the warmth and hospitality of its people, they wanted to share the time-honored tradition of celebrating quality rum with others. The brothers found the perfect partners in a father-and-son duo of master blenders from Bogotá. Arthur and Brojen Fernandes Domecq have a combined history of more than 50 years working with fine rum. Together they created the leading rum from Colombia: Parce.

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